“We still support live shows and originally saw the online platform as a way of bridging the gap between live shows” adds Sara Gordon, IndustryUK director. “IndustryExpo.online however is a standalone show. We took the decision not to align with a live show for this event so we could prove to audiences and exhibitors that the concept of a virtual exhibition was strong enough to be successful in its own right.”
However, with a large number of live exhibitions and conferences cancelling or postponing their events to help reduce the spread of Coronavirus, interest has turned quickly to digital alternatives. IndustryExpo.online is hosted on the V-Ex platform which was designed from the outset to manage large-scale trade shows with hundreds of stands and thousands of visitors.