Government launches Make it in Great Britain campaign

Senior traders such as Joe Greenwell from Ford of Britain, William Butler-Adams from Brompton Bicycles and Michael Ryan from Bombardier Aerospace are behind the campaign. They will act as the first 'industry champions', taking formal roles as part of the campaign and supporting its work. Starting with The Make it in Great Britain Challenge, a national competition to find the most promising and cutting edge pre-market products or processes, the campaign will culminate in an exhibition celebrating the best of British manufacturing, which will be held at the Science Museum during the Olympic and Paralympic Games. The exhibition will run from 24 July to 9 September 2012 and aims to highlight the successes of the manufacturing sector, show the true face of British manufacturing and encourage young people to consider a career in the industry. "Manufacturing is our most exportable sector and is at the heart of our long term economic vision," said Cable. "We have outstanding manufacturing companies, both large and small and today I want to call on them to join us in being part of the Make it in Great Britain campaign." Prisk also announced that the campaign will be looking to recruit 30 rising stars of manufacturing under the age of 30 in an bid to inspire young people with their own experiences and support the campaign. He said: "Historic British innovations such as Stephenson's Rocket have been inspiring young people to be engineers for generations. But we, along with industry want to show off the best, most innovative examples of British manufacturing as it is today. "The modern reality is much more exciting than people may believe and the feedback from our existing See Inside Manufacturing initiative bears that out. I want that reality to inspire our young people to be our inventors, engineers and technicians of the future."