Has 3D printing hit the ‘hype cycle’ peak?

While the technology holds a great deal of promise for a range of industries and applications, supply chain consultancy Crimson & Co believes it will take a lot longer to become a commercial reality than has previously been predicted. In a statement released today, company director John Sewell said 3D printing will have very little impact on the manufacturing industry in the short term. He went on to compare the excitement around the technology to the hype surrounding the emergence of lasers in the 1970's. "Everyone knew that they would be huge, but they did not know what to do with them, and this sentiment is being mimicked with thoughts around 3D printing," Sewell commented. So what can manufacturers do to assess what impact the technology will have on them and stay ahead of the game? "Those who recognise the importance in planning ahead with these emerging trends will be the innovators and early adopters, gaining an advantage over their competitors," Sewell continued. "However, those who fail will no doubt experience a frantic scramble to catch up with the competition and understand what needs to be done. "Gaining a bit of experience and knowledge in the area of 3D printing now and preparing as much as possible will enable organisations to exploit opportunities as they arise."