Imubit Named Leader in New Closed Loop AI Optimisation Category

ARC Advisory Group, an industry research firm, has introduced a new technology category—Closed Loop AI Optimisation (AIO)—in their 2024 Process Optimisation and Controls Market Study, naming Imubit as the leader.

Imubit Named Leader in New Closed Loop AI Optimisation Category

This recognition establishes a new standard for AI in industrial optimisation.

Early adopters Marathon Petroleum Corporation and Delek presented at the American Fuel & Petrochemical Manufacturers (AFPM) summit in New Orleans on October 16, showcasing how Imubit’s Closed Loop AIO technology is transforming their operations and optimising refinery margins by reducing giveaway.

Peter Reynolds, Industry Analyst at ARC Advisory Group, emphasised the shift in AI's role within the industrial landscape: “While APC and first principles approaches solve part of the optimisation challenge they do not solve the greater opportunity alone. Imubit’s approach represents a significant leap forward, driving the creation of this new category.”

Imubit’s Optimising Brain Solution, powered by Reinforcement Learning, is already transforming operations with over 90 industrial applications globally, enabling real-time, data-driven decisions that improve margins and reduce emissions. Refineries have reported margin boosts of up to $0.50 per barrel and 20% reductions in energy consumption. The solution unites technical teams around a single model, democratising AI and empowering the next generation of engineers.

Gil Cohen, CEO and co-founder of Imubit, stated, “Imubit’ Reinforcement Learning technology is solving the most complex challenges in process manufacturing. ARC is recognizing that a new approach is required to align operators and engineers around a single model to enable a shared optimisation language.”

The Closed Loop AIO category underscores AI's rise to prominence in optimising industrial operations, and Imubit is excited to be leading this revolution.