Screens replace windows in supersonic jet
Aircraft windows can be a bit of a drag, not just in terms of aerodynamics but because of the additional structural support and parts required.
All of these things add weight to the plane and, subsequently, drive up the cost of fuel.
Now, US company Spike Aerospace has decided to solve this problem by swapping out the windows in its S-512 supersonic jet with giant display screens embedded in the cabin walls.
This, it says, will not only enhance the passenger experience, but also reduce drag and eliminate associated structural issues.
The firm plans to surround its aircraft with cameras and display the views on the cabin screens.
Passengers will be able to dim the screens to get some shut eye or change the images to suit their mood.
When it launches in 2018, the $80million (£48m) S-512 is expected to reach speeds of up to Mach 1.8.
Fitted with advanced composite materials and a high performance propulsion system, the aircraft will carry up to 18 passengers.
The company claims it will be able to fly from London to New York in just three to four hours, compared to the six to seven it currently takes.