Cool Transfer Denim Printing is a technology that consumes less waster and energy compared to traditional denim manufacturing methods. It also claims to create a more streamlined production process.
This method of printing involves a digital printer that contains reactive ink to print denim textures and patterns onto a transfer film. The designs on the film are imprinted onto white denim fabric using cold transfer equipment to replicate the features like faded finishes.
This process also designers greater flexibility to produce more intricate prints compared to traditional methods.
Verified by Bureau Veritas in October 2023, the process reduces water usage by 70.5% compared to conventional denim washing methods.
Cool Transfer Denim Printing eliminates workers close contact with harmful chemicals used in the process such as chlorine.
Around 380,000 pieces of SHEIN's denim apparel produced in 2024 were made using the Cool Transfer Denim Printing process, saving over 10,000 metric tons of water compared to traditional denim production techniques - a 90% increase from 2023.
Since introducing Cool Transfer Denim Printing in 2022, SHEIN has saved nearly 19,500 metric tons of water.
