Taskforce targets design opportunities in China

A taskforce set up by UK Trade & Investment (UKTI) aims to help British designers win business in China. UK businesses could be competing for a slice of China’s booming design industry potentially worth more than £3billion. UK Trade & Investment Chief Executive Andrew Cahn said the Chinese economy is developing rapidly. “What we are witnessing is a transformation from “Made in China to Designed in China,” he said. The 12-member taskforce, which met for the first time this week, comprises British design companies that have already broken into the Chinese market. It will host seminars in China about the strength of UK design and share intelligence with the British design community through direct training and marketing. “We’re taking a giant leap forward in showcasing the best of British design in this booming market. The potential market for UK design will develop rapidly as China’s economy moves towards selling more sophisticated products and services into a competitive market place.”