The walkway also consists of an interactive data screen displaying a leaderboard of real-time footfall data and providing an immediate visual payback.
Sandton City's main thoroughfare receives a monthly footfall rate of over two million footsteps. The energy stored from shopper footfall will contribute towards benefiting underprivileged communities in Africa. To extend participation beyond the Sandton City walkway, Samsung has created a simple, step-counting mobile application allowing thousands of ordinary citizens across Africa to power similar ideas, by simply walking. (Downloadable from Google Play Store and available on all android devices.)
The 'What if I can' campaign runs from March until the end of May. Participants across Africa will compete against each other to take the most steps and Samsung will match every contribution with a further 1,000 steps. The country generating the most steps at the end of the first part of the campaign will earn a Samsung Solar Powered Internet School for a community in that country.
During the first 20 days of the campaign, the steps taken by participants will be accumulated to reach at least 400 million steps. This will contribute to the installation of a Samsung Solar Power Generator at the recently launched Revolutionary Britehouse Got-Game Digital Hub at the Sunrise Secondary School in Diepsloot.
