Advancing Explainable Generative AI
The academics from University of Essex’s School of Computer Science and Electronic Engineering will develop research to advance the area of explainable generative AI and information function and their applications to online communications channels evaluation.
Funding and Research Partnership
The two-and-a-half-year project is funded under the UK Research and Innovation’s Knowledge Transfer Partnership programme.
Bowen Craggs has been measuring the effectiveness of corporate digital channels for more than 20 years. The consultancy helps global companies to measure and improve their digital channels through benchmarking and visitor research.
AI-Driven Benchmarking Tool
The new AI benchmarking tool will be based on Bowen Craggs’ qualitative methodology.
Exploring AI’s Role in Digital Communications
Robert Schatten, Knowledge Transfer Partnership manager at the University of Essex, said: “We’re delighted to be partnering with Bowen Craggs on a project to explore a tangible and commercial output for the power of generative AI. In the age of ChatGPT and the rapidly expanding Large Language Model marketplace, it is vital for tech-native companies to ensure they’re ahead of the curve in adopting the latest AI applications into existing workstreams.
“We look forward to exploring how such innovations can impact Bowen Craggs’ work in digital communications optimisation.”
