“We just crossed two major milestones on our mission to democratise AR,” said Jay Wright, president and general manager, Vuforia. “First, with VuMark we have paved the way for product manufacturers and marketers to add AR experiences to any product. And with support for Windows 10 and HoloLens, we’re creating new opportunities for developers to address the growing need for enterprise solutions. This is an extremely exciting time for developers to get started with AR.”
With support for leading phones, tablets, and eyewear, more than 30,000 Vuforia-powered applications have been published on the App Store and Google Play – and have led to more than 275million app installs. Vuforia also supports an active developer ecosystem with more than 250,000 registered developers and more than 30,000 projects in development.
For developers, the Vuforia Engine delivers advanced computer vision technology that determines the precise 3D location of certain objects in the camera’s field of view. By using this location, a developer can create AR content that will appear anchored to the object beneath.
VuMark is a customisable visual code that can be affixed to any product or machine – either manually using a decal or automatically printed during the manufacturing process. It is intended to visually indicate to a user that an AR experience is available, such as step-by-step instructions for assembly, use, repair, or inspection.
The VuMark Designer enables Adobe Illustrator users to create VuMarks from existing graphics and brand assets such as logos. This allows them to create VuMarks that are visually appealing, while capable of encoding any type of data, such as a serial number or URL.
