The Prime Distributor Programme will be offered through a network of well-qualified distributors that have both strong local presence and a history of supplying Watlow products. The programme will provide customers with improved support and easier access to the full line of Watlow products and solutions.
To qualify as a Watlow Prime Distributor, each business is required to demonstrate the ability to continually invest in and scale their organisation and adhere to Watlow's requirements for service and support. This applies to both Watlow and Eurotherm product lines — an industrial technology company that Watlow acquired in 2022. These key partners will bear a certified ‘Prime Distributor’ logo to demonstrate their affiliation with the company.
Watlow will have one Prime Distributor in the UK, Germany, France, Spain and Italy. Each distributor will have primary responsibility for managing its own business as well as an extended network of Endorsed Distributors within their respective markets. Endorsed Distributors will assist Primes with other localised and unique needs as they arise.
The first market in which the Prime programme will be introduced is the UK, with Watlow selecting Electroserv as the Prime Distributor for this key market. Throughout 2024, the company will be transferring a significant number of UK based customers and distributors to Electroserv and will be working with relevant groups within Watlow to ensure a smooth transition for all parties. The company's website, which currently offers Eurotherm's product line, is currently under development to also provide access to Watlow offerings.
"Our new programme is essential to Watlow’s go-to-market strategy for indirect European customers,” said Steve France, indirect sales manager, Europe at Watlow. “Watlow has grown rapidly across Europe and with a large proportion of our customers in the UK, it made sense to start the Prime Distributor Programme here.
“The partnership between Watlow and Electroserv is a great step forward for our indirect business across Europe, as it will provide a better customer experience, as well as access to more sales and support resources. Ultimately, the programme will enable us to expand our market reach, improve distribution processes and further grow our business throughout Europe.”
