How to Create Breakthrough Products and Services through Contextual Innovation
‘Contextual innovation’ positions all aspects of design, including research and development within the social and cultural context of a product’s target consumers
. Bringing together ethnographic (the scientific description of races and cultures), business, design and technical elements, it is a multidisciplinary process of inquiry that focuses on user interactions, not only to acquire an in-depth understanding of existing and potential product users, but also to drive innovation and exploit increased market opportunities.
For those wishing to be part of today’s revolution in innovation and design of products and services with immediate relevance for users, Human Factors International is running a two-day workshop at London Art House in Islington, London, on 19 and 20 April 2007. Led by Apala Lahiri Chavan, Managing Director of Human Factors International India, the workshop, entitled How to Create Breakthrough Products and Services through Contextual Innovation, will cover three principal themes: Find Your Space, Know Your User and Create Concepts.
For further information about the workshop or to reserve a place, please contact Sian Cousins at Human Factors International, tel: +44 (0)207 953 4010, email sian@humanfactors.com or visit www.humanfactors.com/europe
