How can we encourage people to broaden their horizons and consider alternative materials? In this talk, Dr. Heiko Wildner of Matmatch presents a vision for the future of evaluating and sourcing of materials.
DURING THIS SESSION DELEGATES WILL LEARN:
1. What research showed about the ways people select materials
2. How and why digital platforms can help inspire people to consider alternative materials, and not just stick to those they know
3. What data collected by Matmatch shows about current user behaviour on the platform
4. A vision for the future of material selection and sourcing