Additive manufacturing (AM) technologies have repeatedly demonstrated their ability to create innovative products and improve existing designs. One such success story involves polymer powder bed fusion (PBF) AM in the production of stylish and original eyewear.
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Tides Studios: Pioneers in 3D-Printed Eyewear
Tides Studios, a sustainable design company based in London, has built a thriving business around eyewear, particularly sunglasses, using polymer PBF AM. Founded by Joseph Alpert, Tides Studios initially focused on make-up and brand packaging before expanding into eyewear. The company now offers a complete range of sunglasses, including bespoke, made-to-order designs known as "Shades of Identity."
According to the studio, "sunglasses go beyond their practical role of sun protection; they tap into human desires for privacy, mystery, and control over perception. Ultimately, eyewear has been a significant part of popular culture, and we aim to contribute to that evolving story."
Eyewear as a Platform for Creativity and Self-Expression
For Tides Studios, additive manufacturing has been a game-changer. Joseph Alpert and his team have embraced AM for its ability to push boundaries, enabling them to design eyewear that fits a diverse range of styles, faces, and preferences. "Eyewear isn’t just an accessory - it’s a platform for self-expression, reflecting both cutting-edge technology and the individuality of its wearer," Joseph explains.
After years of observing AM technology's evolution, Tides Studios collaborated with a fashion brand, La Maskarade, to develop early prototypes. While the initial designs were heavy and impractical, the team leveraged 3D printing to hollow out the frames, resulting in functional and lightweight prototypes for their 3D printed eyewear collection.
From Prototype to Production
Tides Studios launched its first models to enthusiastic reception, exceeding expectations and transitioning to a full-time eyewear business. Additive manufacturing, specifically PBF, played a crucial role in the company’s success, enabling intricate, original designs. During development, Tides partnered with 3D People, an AM bureau, to refine prototypes and move into production.
While polymer PBF AM delivers strength, flexibility, and intricate designs, finishing processes are essential for eyewear applications. PBF parts often have a rough texture, making smoothing and strengthening critical. 3D People addressed this by combining in-house vibro polishing and vapor smoothing, creating a superior finish and offering a wide palette of dye colours.
Local Production with Global Appeal
Tides Studios emphasizes local production, with all sunglasses sourced and made in London, except for the lens base, which is manufactured in China but cut and assembled in the company’s Whitechapel operations. "Made in London isn’t just a label—it’s a commitment to sustainability, authenticity, and accountability in every pair of glasses we create," says Joseph.
Tides designs sunglasses for a global audience, including notable clients like Beyoncé and British stylist Betsy Johnson. This success underscores the potential of additive manufacturing to transform industries, offering both innovation and sustainability.
The Future of Additive Manufacturing in Eyewear
As additive manufacturing continues to advance, Tides Studios exemplifies how it can enable ground-breaking designs and sustainable practices. With polymer PBF AM and innovative finishing techniques, the company demonstrates that eyewear can be more than a product - it can be a statement of individuality and modern technology. Check 3D People for more information.
