Getting the right iDEA

. The competition recognises both in-house design teams and external design houses. If you have launched a product that has dramatically altered your business – or helped a customer to develop such a product – then it is worth entering iDEA 2007. Other criteria include: putting innovation at the top of your agenda; working closely with customers on product development; developed new ways of working; and working in cross-functional new product development teams. If your design team deserves recognition, this is the last opportunity to them forward for an Innovation & Design Excellence Award. Entries can be made online (at www.ideawards.co.uk/enter).